The digital entry point was unclear.
Visitors found it difficult to locate the right information and understand the next step.
A clearer digital route to the next step.
The web platform, content and key journeys were rebuilt around the visitor’s route to contact or order.
Content and journeys built around the customer.
The web platform was structured for clearer navigation, responsive use and important conversion routes.
A simpler way forward.
The completed experience makes it easier to move from visitor to contact or order.
Delivery components
Design and implementation were considered together across screen sizes.
Does your digital entry point need more clarity?
We review what visitors need to understand and do.
Discuss the web project